Bloom bar dresden
Home of kindness and blooming specialities
Bloom Bar Dresden is a premium florist in Germany that will eventually become a café. Its shelves are lined with beautiful, carefully selected houseplants, but customers who want to surprise their loved ones with a bouquet of fresh flowers are also welcome.
In the choice of typeface, I’ve tried to combine classic and rustic lines with a touch of femininity and charm – the latter reflected in the cursive letter B, which also works perfectly as an icon. The color palette is inspired by the shades of flowers, of course.
I created several icons for Bloom Bar Dresden’s look and feel so that they could be used on as many different surfaces and in as many different colors as possible.
Our primary goal was to give the brand a warm, almost homely, magical, understated luxury feel that would give customers a lasting experience when they walk into Bloom Bar Dresden.
