frequently asked questions
How long does a branding project take?
The design process can take between 5 and 8 weeks, depending on the package you choose. You will receive a detailed schedule from me before we start working together, which you can follow on your client portal.
Isn't branding just a logo?
A logo is just one element of an effective brand identity. By working with me, you can benefit from a holistic approach that ensures that every element of your brand aligns with your business goals and the needs of your customers. If your goal is to really speak to the heart of your audience and solve their pain points, you need to be able to evoke emotions and make them connect to your brand, and just a logo is not nearly enough for this purpose.
How many concepts will I receive?
In the first round, I present two different concepts based on the creative direction you chose beforehand. These concepts are created through a thorough and meticulous process using the information provided in your branding questionnaire. After selecting the strongest idea from the two concepts, I refine and finalize this concept as the final design at the end of the design process.
What do I get at the end of the process?
At the end of the project, you will receive a zip folder containing your new logo in all standard file formats and color profiles, ready for use across everything from print to digital. You will receive your personalized brandbook, user manual, and access to video tutorials on how to use different elements in your package. All of your brand assets will be uploaded to your client portal as well.
Can I change the brand packages?
If you want to modify any element of your brand package (e.g., the social media package, stationery design, etc.), you have the option to do so. However, keep in mind that the package price will also change with the needed modification.
Why do I need to pay in advance?
In this way, we can guarantee to meet our deadlines and keep on track with the planned schedule. You will be more motivated and committed, and for me, it means security that the project will not stop halfway. In addition, this is also the guarantee for the intellectual products of mine I handed over to you during the planning process.
Is the refund guarantee?
If you change your mind during the process, even after several rounds of modifications, I offer a money back guarantee in proportion to the project’s actual status. This can be a maximum of 50%, as in this case we would already have invested a lot of working hours behind us.
What are font licences?
The license certificate gives you the right to use your fonts legally on different platforms. The cost of any additional licenses is not included in the brand design proposal. There are several types of licenses, the cost of which most often depends on the traffic to the website and the way they are used.
What does one revision round include?
One revision round contains all the design elements I created for a whole visual identity. For example, in the first round, I will send you two visual identities, but you do not feel them to be completely yours. At this point, you have the option of a revision. There is a surcharge for each new revision round. You have to pay this even if you requested a modification round, but in the meantime, you change your mind and want to stop planning, or you choose your final design from my very first drafts.
What is the brandbook? What does the basic version contain?
A brandbook is a visual system that cannot be missing from the toolbox of any brand or company. It provides you with help and guidance on how to use your brand assets properly and aesthetically, and it also includes my marketing strategy suggestions. The abbreviated, basic version does not contain online marketing strategy proposals or that much useful advice, and it gives you a less detailed target group analysis.
What does marketing strategy suggestion contain?
Based on my market research for your brand, I will outline some strategic suggestions and tips for you that I consider useful in order to achieve your stated goals and eliminate any difficulties you may have. These suggestions will be tailored to your specific target audience and industry, ensuring that they are relevant and effective. By implementing these strategies, you can expect to see an increase in brand awareness, customer engagement, and ultimately, sales growth.
How can I use the Photoshop templates?
Don’t be scared if you’re not familiar with Photoshop, because you can easily insert your templates into Canva Pro, and you can create your social media posts even on your phone.