iránytű központ
For the confident parenting
This branding is close to my heart in many ways. On the one hand, the theme itself gave me fantastic creative freedom, allowing me to be much more daring with colors and shapes. On the other hand, and this is the more important aspect, it has revived an old but all the more important friendship.
In the visual appearance of Iránytű Központ, it was essential to strike a balance between playfulness and professionalism. With this in mind, I have combined airy layouts, not too striking yet eye-catching colors, with playful fonts and drawn patterns. These elements all help to make the brand recognizable and identifiable, which can be a significant advantage as a new market player.
The primary goal of Iránytű Központ is to provide health-conscious families with comprehensive knowledge to help them solve everyday problems, especially related to health issues or sicknesses.
What sets the brand apart from its competitors is the diversity of experts available and topics covered, as well as the opportunity for real, physical participation. To this end, parents will have access to a centre, in line with the brand’s style, where they can learn from their trained instructors in a homely and friendly environment.
The natural, homely, and familiar feel is reinforced by playful but easy-to-read fonts, made even more interesting by the use of a variety of colors. The drawn pattern is reminiscent of building blocks, which carries a reference to children. The icon logo, which also symbolizes the little arrow of the compass, is made up of individual pieces of the patterns.
We have also sought to incorporate the Iránytű Központ’s social media presence in an eye-catching yet unobtrusive way, compensating for bold patterns and coloring with airy layouts. This allows for a cohesive and visually appealing online presence that mirrors the welcoming atmosphere of the centre itself.
Ivett Jakab
