Method
Home is where the mind chills.
A community where you can find your way – and yourself. To find inner balance, reconciliation, and reveal your inner secrets. Method is the only ‘company’ in the market to combine teaching and healing methods that help us find our innate health and spiritual balance.
This project required a lot of time, patience, dedication, and an open mind and heart. It was a challenge for me, in the best sense of the word. The hardest part for me was to clearly represent the pure sense of Method and how it can help your soul heal.
Working with Dóri on this branding was a huge honor to me and also helped me find my true self. After all, I feel we managed to grab the real sense of Method with the visuals.
I imagined something light and airy that reminds us of the feeling you experience after getting to know the Method. Dóri also wanted to express the connection to the earth; that’s why we agreed on creating a willow tree icon, which is also a symbol of new life and renewal.
The classy and modern typefaces are in perfect balance and are also meant to showcase the brand’s ancient (religion, philosophy, and psychology) roots and its ambitions for modernity. The color palette is also deeply linked to nature.
“Working with Franciska has ticked all the boxes for me. She was assertive, yet patient, flexible, yet punctual and thorough throughout the design process. I love how she expressed the balance between uniqueness, simplicity and lightness of Method visually. I’m happy my vision has come to life by her versatile imagination.”
Dóri Hegyi
