Pataki Lili
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Pataki Lili

Thoughtful designer of the elevated homes

Combining classical beauty with modern functionality, Lili Pataki creates spaces that live as lasting memories in the hearts of those who enter them. The homes she designs convey a sense of connection, warmth and permanence.

Lili is dedicated, conscientious and giving in all her work – so naturally we have created her brand identity around these values.

It was a heart-warming feeling for me that Lili entrusted me with the design of her brand identity. The two of us striving for perfection has resulted in a result that not only reflects Lili’s style and personality, but also represents the quality, care and dedication she puts into every project she works on.

Pataki Lili
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Pataki Lili
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We didn’t want to create a standard ‘beige dream’ look with the tried and tested minimalist, unsupported typefaces we are used to. We wanted something with a little extra essence that would express Lili’s playfulness and charm, that would make her stand out from the rest.

So we refined the elegant, pedestal font with a hand-drawn, curved logo and added a unique, striking ‘P’ to make the lettering more special.

For Lili, it was important to have as consistent a look and feel across all platforms as possible, and to maintain it with as little time and effort as possible. We therefore added social media templates to her brand identity to help her maintain a cohesive visual appearance and significantly shorten the content creation process.

Pataki Lili
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Pataki Lili
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Pataki Lili
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Pataki Lili
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Pataki Lili
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Pataki Lili
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Pataki Lili
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{
“I find aesthetics to be crucial in my work as an interior designer. One evening, when I was browsing Instagram, I came across your page and liked just what I was lacking. Thoughtful, organized, well structured. I loved the color scheme and how the informative, relevant materials are all skillfully layered on top of one another. Everything I saw appealed to me because it embodied the femininity and nuance that I wanted for my brand. I was eager to be doing something new and pushing beyond my comfort zone, but I also had the “fear” of hiring someone I didn’t know to create my brand identity. It was the right choice since I got what I wanted my brand to communicate from someone who didn’t have “insight,” but rather an outside perspective.”

Lili Pataki

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Pataki Lili
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