Thilo design
Blending timeless aesthetic with modern function
Timeless style combined with modern functionality – that sums up the mission of THILO Design.
Lotti’s goal as an interior designer – and as an architect – is not only to create harmonious, aesthetic homes but also to use her professional competence to create interiors that are functional and useful. Her work is guided by thoughtfulness and attention to detail that will stand the test of time.
Two key elements have driven me throughout the process of developing THILO Design’s brand identity: projecting professionalism and knowledge while maintaining an approachable and young overall aesthetic.
The first aspect was primarily achieved through the layouts and fonts, so I opted for a slightly strict and neat but very uniformly structured font pair, refined in places with a cursive additional font. And the playfulness of the look is lent by the colors and unique shapes and patterns – these are primarily incorporated into social media and other online presences.
In the social media templates designed for THILO Design’s identity, we incorporated unique shapes and patterns to give the brand a playful and youthful style, relaxing the use of fixed fonts and bound layouts. This approach allowed for a more dynamic and engaging visual experience for the audience, while still maintaining a cohesive brand identity across all platforms. By incorporating these elements, THILO Design was able to stand out in a crowded digital landscape and appeal to a younger demographic.
